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Floor Trends: From Grays to the Next Color Wave

Gray Floors: Here to Stay? The gray flooring phenomenon has even sparked a social media debate, plus above-the-fold reporting on the topic in a recent New York Times article.

3 min read
Published on May 19, 2023

For many years gray floors have been the gold standard for new builds and renovations. And for good reason: the neutral tones of gray bring calmness and a sophistication to any space, plus they make connecting to other splashes of color in a room easy to accomplish.

The gray flooring phenomenon has even sparked a social media debate, plus above-the-fold reporting on the topic in this New York Times article.


Modern living room with gray wood look laminate flooring from LL Flooring

And while gray floors continue to be a popular choice, there are new colors and finishes that are starting to gain traction that signal the emergence of exciting, fresh trends in flooring.

While cool neutrals and grays have had their moment in recent years — and they are definitely still popular — there is a fast-growing appeal of warm neutrals,” says Jen Meska, director of merchandise and LL Flooring. So, if you’re looking for flooring without a touch of gray, here are a few emerging colors according to Meska.

Blonde Ambition

European white oak flooring is an excellent example of the trending warm neutrals that bring brightness and clean style. Meska calls out the Era Collection as an example that also presents on-trend wide planks.

Wide plank flooring continues to grow in popularity, in addition to blonde European white oaks. LL’s Era Collection provides an example of both,” says Meska. “What’s more, this floor adds streamline to a space, with planks as long as eight feet.


An open kitchen with white oak engineered hardwood flooring from ll flooring
7/16 in. North Cape White Oak Water-Resistant Quick Click Engineered Hardwood Flooring 10.67 in Wide


Going for Gold

Speaking of warmth, golden floors always bring look amazing and add the sweet honey hues. Meska says the Bellawood Artisan Golden White Oak as a wonderful choice. “This engineered hardwood presents a beautiful golden color to add warmth and sophistication.” 

Living room with fireplace and engineered hardwood flooring from ll flooring
Bellawood Artisan
3/4 in. Golden White Oak Reserve Engineered Hardwood Flooring 10.25 in. Wide


Make it Matte 

Matte finishes continue to dominate across all hard surface categories, with light wire-brushing bringing additional texture and detail. According to Meska, “Matte finishes and light wire-brushing remain very popular among homeowners and Pros, and one great example is Bellawood Tarpon Bay White Oak Distressed Engineered Hardwood which has been incredibly popular since we introduced it last year.


large open dining and living room with hardwood flooring from LL Flooring
Bellawood Artisan
5/8 in. Tarpon Bay White Oak Distressed Engineered Hardwood Flooring 9.5 in. Wide


Shine On

While matte finishes still reign supreme, Meska says high-gloss varieties of hardwood, laminate, and tile have started popping up, suggesting that the more traditional look is making a modern comeback. That look is reflected in products like LL Flooring’s Dream Home Heard County Hickory High Gloss Laminate.


dining room with glossy hardwood look laminate flooring from LL Flooring
Dream Home XD
12mm Heard County Hickory High Gloss Laminate Flooring 6.26 in. Wide

The best news? No matter if you embrace the gray or want to go a different way, there are many wonderful styles and looks to select from.

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An LL Style partner in this video is doing a completely solo build of a remote, 'off-the-grid' home, and allows you to follow each step that goes into turning a dirt lot into a stylish home. He chose Duravana hybrid resilient flooring for this home for its natural wood style and waterproof qualities. Check Jon out!




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