Cookie Statement

Effective: March 13, 2019
Last Updated: March 13, 2019

LL Flooring, Inc. (referred to as "we," "our," or "us") and our affiliates, third parties, service providers, and partners use cookies and other identification technologies on our websites ("Sites"), in our email communications and digital advertisements (collectively, the "Services"). This Cookie Statement applies to any visitor who engages with the Services and explains how we use cookies and the choices you have.

I. Overview of Cookies and Other Identification Technologies

Cookies are small text files that are stored on your browser or device by websites, applications, online media, and advertisements. They are used for various purposes, including but not limited to authenticating users, remembering user preferences and settings, determining content popularity, delivering and measuring the effectiveness of advertising campaigns, analyzing site traffic and trends, and generally understanding the online behaviors and interests of users who interact with the Services.

There are different types of cookies, such as "first-party cookies" and "third-party cookies." First-party cookies are cookies served by the entity that operates the domain you are visiting. Third-party cookies are cookies served by the organizations that are not operating the domain you are visiting.

Cookies may also have different durations. Session cookies last only while your browser is open, and are deleted automatically when you close your browser session. Persistent cookies survive after your browser is closed. For example, persistent cookies may recognize your device when you re-open your browser and browse the internet again.

Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. In this policy, we refer to all of these technologies as "cookies."

II. Cookie Types and Purposes

While the cookies we use may change from time to time, they generally fall into the below categories of use:

Cookies Types Purposes

Purpose: These are used to verify your account and assist with your account login.

For example, we may use these cookies to keep you logged in as you navigate between Site webpages. These cookies may also help us remember your browser so you do not have to keep logging in.

Analytics and Research

Purpose: These are used to understand, improve, and research products and services, including when you access the Services and related websites and apps from a computer or mobile device.

For example, we may use cookies to understand how you are using Site features, and segmenting audiences for feature testing. The cookies may also be used to collect information about how you use the Services, for example, which pages you go to the most often and if you get error messages from certain pages.


Purpose: These cookies are used to deliver advertisements, to make advertisements more relevant and meaningful to consumers, and to track the efficiency of our advertising campaigns.

For example, we and our ad partners may rely on information collected through these cookies to serve you ads on other websites that may be interesting to you. Similarly, our partners may use a cookie, attribution service or another similar technology to determine whether we've served an ad and how it performed or provide us with information about how you interact with them.

Site Features and Services

Purpose: These cookies provide functionality that help us deliver products and services. For example, we may use these cookies to help you log in by pre-filling fields.

III. Your Choices

You have the right to choose whether or not to accept cookies. However, they are an important part of how the Services work, so you should be aware that if you choose to refuse or remove cookies, it could affect the availability and functionality of the Services.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. To do so, please follow the instructions provided by your browser.

Removing or rejecting browser cookies does not necessarily affect third-party flash cookies, which may be used by us or our partners in connection with the Services. To delete or disable flash cookies, please visit this site for more information. For further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, you can visit

IV. Changes to this Cookie Statement

We may change this Cookie Statement from time to time. Third parties who serve and use cookies and other identification technologies may often change their practices without informing us. Your continued use of the Services constitutes your consent to any changes. We encourage you to regularly review this Cookie Statement.

V. How to Contact Us

If you have any questions regarding this Cookie Statement, please contact us at:
By telephone: 1-800-366-4204
By email: [email protected]
By address:

LL Flooring, Inc.
4901 Bakers Mill Ln.
Richmond, VA 23230