Mission & Values

Our vision is to become customers' first choice in hard surface flooring by providing the best experience, from start to finish.

  • We offer the best selection of trend-right,  quality flooring.  That's all we do.
  • We have a flooring solution for allconsumers: DIY, DIFM (Do It For Me) and Pros.
  • As flooring experts, our associates are passionateabout helping customers find the perfect floor to create a space they can be proud of.
  • We offer our customers guided project support, from inspiration to installation.
  • Our services, selection, and low prices combine to make the flooring experience easyand fun for our customers.

Core Values

  • We are Customer Obsessed
  • We Embrace Diversity
  • We Arrive with Integrity
  • We Seize Opportunities
  • We are Resilient
  • We Own our Outcomes

Commitment to Quality & Safety

LL Flooring is committed to selling high quality safe products produced in ethical environments to our customers. We make sure that our vendor's factories and how our products are made meet all laws and mandatory safety standards before any product is shipped to us. To support this commitment, we use rigorous tools and processes to assess our products on an ongoing basis. By doing this, we ensure that through audits and testing, our vendors and our products meet and / or exceed the highest standards. If we learn about a problem with one of our products, we investigate and, when necessary, quickly remove it from our stores, distribution centers, and llflooring.com.

What We're Doing

LL Flooring is investing more than ever to ensure the products we offer will exceed your expectations and the high standards we set for ourselves. In support of healthier home environments, we have voluntarily required all of our vinyl floors to be made with materials that meet the heavy metals and chemical requirements required to be considered safe enough to be used in children's toys. Further, all of our wood flooring is made to the most rigorous applicable emission standards.

Our flooring vendors are required to partner with Underwriter's Laboratories or SCS Global Services to meet stringent GREENGUARD Gold or FloorScore certification standards for indoor air quality. When you shop with us, you can have peace of mind knowing these floors have met some of the world’s most demanding industry standards for low chemical emissions. Additionally, all products that carry the GREENGUARD Gold or FloorScore certification are eligible for various sustainable building credits, including Leadership in Energy and Environmental Design (LEED) and the WELL Building Standard. Learn more about GREENGUARD Gold at: http://greenguard.org/en/index.aspx.


Nothing is more important to our business than building and maintaining trust with our customers. For our company, integrity is at the very core of our business and is founded on our steadfast commitment to the following guiding principles: Do the Right Thing, Teamwork, Responsible Sourcing and Safe Products. Each of us at LL Flooring plays an important role in modeling these guiding principles each day through our actions and ongoing commitment to act with integrity.

In every activity, relationship and interaction, our dedication and commitment to these principles helps maintain LL Flooring's reputation as an ethical and responsible corporate citizen now and into the future.

Guiding Principles


    We are committed to doing the right thing all the time. We must always act with integrity and exercise sound and ethical judgment in everything we do.


    We are committed to working in partnership and with mutual respect for each other, our customers, and our suppliers. Working together as a team enables us to advance the Company and meet our goals and objectives.


    We are committed to sourcing our products in a responsible and lawful manner.


    We are committed to providing high quality products that are safe for use by our customers.

Lay it Forward

Giving back to our communities where we live and work is something we believe is good for our business and simply the right thing to do. We encourage associates to volunteer their time and talents to support their local communities, charitable causes and other non-profit organizations that align with their interests and beliefs.

At LL Flooring, we're committed to making a lasting difference in the communities in which we operate.

We call our community support program "Lay It Forward" and, since 2007, LL Flooring has donated more than 300,000 square feet of flooring to nonprofit organizations, schools, arts facilities, community groups and more.

Whether it's the responsible harvesting of hardwoods throughout the world, donating time or money to local charitable organizations, or creating jobs in communities around the country and around the world, we are contributing to a better future.

Learn more about the LL FLooring "Lay it Forward" program